Why so much purple?

I get this question from time to time and for good reason. My company colors are purple on purple with a little white. Here is the answer.

First and foremost, purple is my favorite color. It also happens to symbolize royalty and transformation, evoke creativity, and represent wisdom.

These are characteristics that connect to my past and hopefully my future.

WB Consulting, LLC is the vehicle for my professional transformation from employee to entrepreneur, which was a monumental life change. I am a lawyer by training and spent over 15 years as a higher education administrator, where law is represented by purple. When I look at my logo or work product I have a visual reminder of the foundation that I stand on now - where I have been.

I also thrive on seeking out the latest wisdom and designing creative solutions to problems and challenges. Purple reminds me of what I want to bring to my work every day and into the future - where I am and where I am going.

Most importantly, I want to bring these strengths into my partnerships with clients to address challenges and create more people and outcome driven workplaces.